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May 25 | 2023

Traditional Medicinals® Joins The Eco-Village This Summer

Traditional Medicinals®, a leading botanical wellness company with more than 60 high quality teas, lozenges and capsules, today announced a partnership with Dave Matthews Band through sponsorship of REVERB’s Eco-Village during the band’s U.S. summer concert tour. Dave Matthews has been using Throat Coat® tea for years, as part of his throat care routine before performing and while onstage sharing his music with fans. Through Dave’s connection to the Throat Coat® brand and REVERB’s mission to empower the music community to take meaningful environmental action, Traditional Medicinals saw a values-aligned opportunity to connect people, plants, and planet through this partnership.

As part of the REVERB Eco-Village activation, Traditional Medicinals will be donating up to $20,000 to nonprofit Appalachian Sustainable Development (ASD), who works towards building a thriving regional food and agriculture system that creates healthy communities, respects the planet, and cultivates profitable opportunities for Appalachians. Concertgoers will be invited to learn more about Traditional Medicinals slippery elm sourcing community in Appalachia and to donate one dollar to ASD through Traditional Medicinals via text. Those that participate will also be entered to win a guitar signed by Dave Matthews through REVERB, and will receive a Traditional Medicinals digital coupon, Throat Coat® tea sample, and herb illustration temporary tattoo to get into the concert spirit.

Look for the BamaGreen REVERB Eco-Village presented by Traditional Medicinals in the main concourse.